Merchandising Strategy

Downtown Odessa Possesses a unique charm, as well as a key component needed for successful downtown revitalization: the people and the organizations who want to improve the community. Moreover, the substantial downtown workforce, a growing population, and the potential for implementing unique infrastructure sets the stage for successful implementation. In this context, a focused merchandising strategy has been initiated.

This merchandising strategy is focused on catalytic opportunities based upon the market analysis and design considerations developed throughout this planning process. This framework was tailored from the existing character, environment and physical constraints of buildings and parcels Downtown. Unique opportunities exist in Downtown that can be leveraged to address market demands and fill the niche opportunities available in Downtown.